Advantages of Direct Linking For Affiliates

For many computer users interested in becoming involved in Internet marketing, namely affiliate marketing, they are stymied by the chore of creating their own web page or website to link to their affiliate’s site. A landing page is used by those seasoned affiliates that are well-versed in writing code and have great success guiding would be purchasers on to the target site via links on their specially created landing page. But is a landing page really necessary? Many new affiliates are conflicted because there exists another way of leading online customers to the target for purchase without investing the time and money necessary in creating that individual, fully functioning site. Direct linking is being used by some affiliate programs interested in directing traffic in an efficient way, without the knowledge and know-how needed for website design.

In order to create your own website, it is necessary to possess at least a working knowledge of HTML. A beginner could take a month or more to learn enough of about simple programming in order to get a semi-decent site together and up and running. With direct linking, that same beginner could begin making commissions in a quicker fashion with help of tutorials about PPC direct linking that are often offered free or at a minimal charge when joining up with an established affiliate marketing program. Pay-per-click (PPC) direct linking uses the same URL twice. The target site’s URL is used as a display URL in the affiliate advertisement and the destination URL as opposed to sending the viewer first to the affiliate marketer’s specially designed landing page for a pre-sale attempt.

This PPC direct linking, in essence, skips the middleman (middle site), sending viewers on to the target site to spend their money on the product or service offered. This is an excellent way to introduce a novice to affiliate marketing. Admittedly, the cost per click does not always exceed the commissions, yet in order to gain a working knowledge of anything new, it is often beneficial to start simply at first. As with most things in life, the more time and knowledge invested can mean more profits. However, making profits now, while learning how to make larger profits later just might not be the worst case scenario for most people. Direct linking can provide the beginnings of what, with more knowledge and know how, could be a lucrative new side career for those looking to try affiliate marketing now.

Network Marketing and Taking a Walk

I was out with a friend this morning, taking a walk on one of the many trails that Santa Barbara provides us and I was struck by the many similarities my walk had to network marketing.

We took a path we’d been down before but today, with the weather nearing 80 degrees and some recent rain, the view we saw was different from the view we had just a month ago. This can happen in your business also. Perhaps you tried a marketing method several months ago and did not get the desired results. Try again. You may find a different result this time. Perhaps you’ve spoken to someone about becoming a distributor or buying your products. If they didn’t say yes, try again. It’s possible that life has changed for this person and they just might say yes this time. You might also consider trying a product that either you haven’t tried before or a product that perhaps you weren’t crazy about earlier.

As we walked, flowers that were not at all in bloom a few months ago were now in full bloom and both fragrant and beautiful. Your business will also go through cycles. There are times of year that are a bit slow and there are times of the year that sales and sponsoring will be more abundant.

We passed by many people along our route. Some were walking, some were jogging, some were on bikes, some were walking dogs, some were in groups and some were alone. We are all different. There is always more than one way to get from point A to point B. Each person we passed was enjoying the path a bit differently but each would end in the same spot. Some would get there quicker than others and some would have company along the way.

We also found that some people went out of their way to say “good morning” to us, while others turned the other way not wanting to engage in conversation. We also began a few exchanges. These exchanges were met in many ways. Some people just nodded their head and moved on. Some smiled and moved on. Others wanted to verbally engage with us and echoed our words of “good morning.” This is just another reminder that as we speak with others about our products and business, we will get a wide variety of responses.

Network marketing really is just another part of life with many similarities to those things you are already familiar with.

Planning Your Local Business Marketing

When planning your local business marketing, replicating what practically all major advertisers do is a good idea. Local businesses of all sizes, particularly smaller concerns with more limited resources, can follow the same methods as far as time and budgets permit. These marketing methods already have many of the bugs worked out, but a business must take the first step in planning a marketing campaign of clearing the decks of opinions, theories and conjectures. This allows for a much more creative and “organic” approach to the campaign.

A second step should be to find a scientific method of testing the real strength of the different advertisements on the local level, as well as the various advertising media, such as publications, broadcasting, outdoor and direct mail advertising.

This takes a three-phase approach. The first phase is initial testing. Test the different ads, commercials, Internet sites, and direct mailing packages against one another in their own media. The second phase for the business is to expand testing of winners. Once the company have found what works best in each medium, test a much expanded list of individual publications and sites on the Internet, radio stations, or direct mail against one another. Phase three is learning from the results. As a business learns from what works and does not work, it will be testing whole media, such as newspapers, magazines, the Internet and broadcasting, against one another for future attempts at selling similar products or services. In other words, a business is not only testing individual newspapers or the sites on the Internet against one another, the business is, at the same time, testing newspapers as a class against the Internet against direct mail, and so on, to learn how each class ranks in providing cost-effective sales results. They may in the end be used together to garner even more new customers from different genres for a more effective campaign.

This preliminary three-phase research takes time. The smart business will allow for the time, as it is well spent. To get started on the right foot, to find the right appeal and the right place for local business marketing, is so important that other considerations are insignificant by comparison. Finding the right appeal is part of this process, and the local demand for a product or service will surface during and after the research is conducted. Discovering the most effective appeal can be difficult, because often there are many seemingly attractive appeals. The optimal appeal will drive future marketing efforts in part or as a whole, and it will inevitably lead to a successful campaign.