Tips for massage therapist San Diego to give wonderful massage therapy in San Diego

Sustaining pleased and calm customers is essential for an effective career as a massage therapist. While many customers will feel entirely at ease receiving a massage, others may find it a bit more intimidating for a variety of reasons. Anxiety may make it difficult for a customer to completely appreciate the service you’re delivering, so here are some suggestions for calming their worries.

Talk with them.

Excellent communication skills are essential both during and before the treatment. Anxious customers are frequently worried because they don’t know what the therapy will include, so remember to give yourself enough time to do a thorough consultation. Clarify in-depth and how much they should anticipate from the treatment. Information such as brochures or flyers can be helpful in explaining the items that will be used and any follow-up treatments that may be advised. Inquire for your client to see if they have any pains, headaches, or past injuries, and reassure them that all massages may be customized with varied pressures. If you’re going to use a cream on their skin that could cause an unusual sensation (such as tingling), make sure they know what to expect. The more information a customer has regarding the massage, the more at ease they will be.


While this may appear to be a no-brainer, being able to listen and completely comprehend your client’s requirements and expectations will guarantee that you provide a great service that is tailored to them. Allow them to feel seen by expressing their demands back to them just to make sure you understand. Massage therapy is a direct experience, so help them feel listened to. This will increase their faith in you and convince them that they are in good hands.

Be trustworthy and competent.

A jittery customer will want confirmation that you know what you’re doing. From the minute your customer walks into the clinic, you should exude confidence. Make a professional first impression by greeting them cordially and with plenty of eye contact. If a customer is nervous merely as they’re having a terrible day, ensure you divert any negative energy away from yourself so it doesn’t impact your attitude. The customer will grab on your vibe and begin to feel the same way if you’re comfortable and pleased.

Create a peaceful atmosphere.

To ensure your customer experiences as comfortable as possible, provide a quiet, clean, and pleasant environment. You can accomplish this in the room with low lighting and background, so don’t ignore that a warm smile and polite talk before the massage may help to soothe a client’s anxiety. Clarify things they’re being cared about from the moment they walk in the door: talk to them to distract them from their worries and reduce any processing period before the massage to a minimum. While they’re sitting, it’s also a great idea to have some beverages ready.

Remove the risk of humiliation.

Be explicit about your clinic’s underwear procedure before the massage; this will assist avoid any potential humiliation if a customer is unfamiliar with the standard etiquette. Figure out whether the client has any specific difficulties with their lower back or groyne area, since the style of underwear they are wearing may prevent you from providing a successful treatment. Giving the customer plenty of warning and time to prepare can help to alleviate any anxiety.

Dicey Market Poses Worries (And Opportunities) for Investors

These days more and more investor money is moving to the sidelines. The question is whether the money will sit there waiting for some sign of come-back in the stock market, or whether investors will turn to other types of investments such as funding real estate deals.

The stock market appears to be in for a long and bumpy ride. The market dive reflects concerns over the European credit crisis and the falling Euro, a disappointing May jobs report, new worries that interest rates will rise sooner than expected and concerns about the long term effects of the Gulf oil spill. In addition, the huge debt encumbered with the Stimulus Package and financial bailout has caused increasing pessimism about the recovery. Others are concerned that the rug will be pulled out of federal support prematurely before the economy can create jobs and provide credit on its own.

Pessimism on Wall Street presents unique opportunities for those looking for private funds for real estate investment to fund their deals. While the housing market is by no means out of the woods, there are signs of strength that could attract private investors into supporting well-researched real estate projects that have at least a couple of profitable exit strategies. Research on the apartment market, for example, shows that nearly all of the major real estate markets in the U.S. are in the buy stage of the market as these markets approach or reach their bottom price points. Few expect a fast turn-around, but most acknowledge there are great deals out there in both residential and commercial housing markets. Investors must make sure they buy right, do value-enhancing rehabs, and have identified other realistic value plays on the expense or income side so as to insure a fast return on investment. Document these types of benefits to your private investors and you will not lack for funds.

Trillions of dollars are just sitting there in under-performing retirement accounts. If you need money for your investing-and who doesn’t-start calling folks you know are getting concerned about their accounts now and suggest they find out about self-directed IRAs. Some of the companies that manage self-directed funds include Equity Trust, Sterling, Pensco, Entrust, Fiserv, and a handful of others you can check out by searching “self-directed IRA custodians” in Google. Once funds are rolled into self-directed accounts they are available for investing in real estate deals.

Mobile (Cell Phone) Marketing And Running TV Ads

The 2 newest ways to market your product or service is with mobile cell phones, and using television advertising. Well TV advertising has been around for a while now, but more and more new services are allowing you to run TV commercials for a low cost. One such option is called Google TV.

This is an attempt to take over a specific niche in their marketplace. But even with new tools such as Google TV, that still doesn’t mean that it can’t be used as a viable marketing strategy. The cost of running local TV ads doesn’t cost as much when compared to running a commercial on a TV network like

Yet nevertheless, if you have the money to do it, run a local TV ad. You’ll get massive exposure and the chances of someone calling in your number for your offer will skyrocket tenfold. But you have to be worried about the tire kickers. These are the people who will just waste your time, by asking you a variety of thorny questions. So ignore these people because they are irrelevant to you.

Instead, focus on getting a response. Make sure you lead with a good headline, you have a strong description, and a good call to action. It would be even nicer if you could hire a celebrity endorsement to promote your products for you. It doesn’t have to be someone major like the Mayor or something. Instead, it could be a local celebrity that most households know about.

No matter how you go about getting the referral, it has to start with your customer. Treat them like gold and you’ll find yourself getting referrals almost unconsciously. Customers only want to refer people that they know and like. So if you can get on your customers’ good side, you will be able to generate as much sales and profits that you can handle.

Now the next thing that I would like to talk about is cell phone marketing. This is also known as Mobile Marketing, and it’s becoming a powerful marketing tactic for business owners of all kinds. Before you start implementing mobile marketing into your business, make sure that your website shows up properly on cell phones.

I made the mistake once of building a website that took me 2 months to create, and I had no idea as to why it wasn’t showing up properly on cell phones. I got sales, but I’m willing to bet that I was losing a lot of sales during this entire time.

You don’t have to worry about losing money because now that you are armed with this information, you should be using mobile marketing in your business today.

This is a market in and of itself, so it’s something that you should be using right away if you want make more money in a hurry. But don’t take my word for it – go out there and starting using this technique to have the most success as possible in your business.

Good luck with using these tips to boost your business today.