5 Steps to Creating A Total Short Sale Marketing Solution

Dominating your market with short sale listings takes a balanced approach. To keep costs in-line that approach won’t likely include marketing methods like newspapers, billboards, or television ads. Yes, it would be nice to have a total media blitz that provided prospects throughout your city the opportunity to use your services, but when you spend too much money acquiring your customers you won’t be left with a net income.

To reach home owners in need doesn’t require branding. It doesn’t even require a certification. To help you get listings and the home owner to be relieved from their home that lacks equity, we invite you to consider the following 5 steps to creating your own short sale marketing solution.

Website
Not just any website will do. To have a website that helps you with your marketing efforts have it focused on the pain of the short sale prospect. Have a section dedicated to asking “common questions” about the process of selling a home without equity. Give them an opportunity to find out more about how your process is different by requesting information easily. Share with them happy testimonials of other clients you have helped to help them see they are not alone.

Social Networking
While some people may be embarrassed that they need to sell they are still talking about. Invite people into the conversation and let them know there are ways to save their credit and avoid foreclosure. Create a balanced social networking presence on Facebook, YouTube, and Twitter to share information and call prospects to action.

Email Autoresponder
How are you following up with the prospects that aren’t ready this minute? Are you giving them an opportunity to hear from you over time? Consider having an email autoresponder that follows up with prospects for 30, 40 or even 50 days. Make different calls to action from calling you to emailing you to allow prospects to reach you in the methods that they feel most comfortable with.

Direct Mail
A complete short sale marketing solution wouldn’t be complete without direct mail. While many avoid direct mail it still gives you one of the most powerful ways to reach prospects. To get people to respond consider having both postcards and sales letters. Your call to action should be obvious in less than 10 seconds and it should be easy for people to get more information (phone or website).

Phone Scripts
Short sale leads are great, but when you can’t convert them it won’t help you generate listings. Have a series of questions that you can ask the home owner that will reveal if they are worthy of your time. Your phone scripts should only be questions and when they are your conversion rate for more listing appointments will be massive.

When you have a website, a social networking presence, a detailed email sequence, powerful direct mail and phone scripts that convert prospects into leads you will have a marketing solution that will bring you fresh business daily.

Discover the shortcut to putting short sale marketing into action today with a complete system that includes postcards, sales letters and more.

Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.