How Automated Lead Generation Systems Can Prevent Network Marketing Failure

Many network marketing companies feature high quality products, solid support systems and compensation plans that have allowed savvy marketers to achieve financial independence while working from the comfort of their own homes. The network marketing industry has been experiencing tremendous growth since the 1960s and in all likelihood will continue this growth trend for many years to come despite the dismal economic environment.

Although the following statistics are few years old, they are still relevant. Data compiled in the 2004 US Census Bureau shows that 19.5 million Americans are self-employed, and their numbers are steadily increasing. Between 2003 and 2004, the number of self-employed grew by 1 million (about 4.7%). Generally, these businesses account for 70% of all US businesses and generate annual receipts exceeding $887 billion. Since 2004 this trend has undoubtedly increased. Current economic instability is forcing people to realize that the concept job security is antiquated and they are desperately seeking alternative ways to produce income.

Individuals who choose network marketing to achieve entrepreneurial success have tremendous advantages in comparison to conventional business models. The primary advantages are low start-up and operating costs. Just about anyone can literally start a network marketing business in a matter of minutes and run it on a shoestring budget.

However, there are forces present in the network marketing industry that tend to mitigate those advantages and make it difficult for many network marketers to achieve the success they seek. Many of the core marketing techniques for sales lead generation that have been the mainstay of the network marketing industry for decades are outdated and not nearly as effective as they use to be. However, they are still widely promoted and practiced throughout the industry. Some of techniques to which I am referring are:

  • 3-Way Calling
  • Cold Calling
  • Warm List Marketing (chasing friends, family, and co-workers)
  • 3 Foot Rule (bothering strangers about a business opportunity)
  • 1-On-1 Presentations
  • Drop Cards
  • Memorizing Phone Scripts
  • Buying Opportunity Seeker Leads
  • Directing Prospects to Replicated Websites
  • Wrestling With Prospects Over Phone
  • Throwing House Parties
  • Giving away free product samples
  • Giving away free sales aids (Audio Tapes, CDs, Brochures)

The main reason why these techniques are ineffective is because they are simply not efficient in terms of both labor and cost for consistently generating sales compared to more effective direct response marketing methods. Yet they remain popular with many network marketers because they are relatively easy to understand and implement.

Individuals who manage to achieve success with these methods are working much harder than is actually necessary. So what are the most effective marketing methods for achieving a high degree of success with network marketing?

By harnessing the power of fully automated direct response marketing systems, methodologies, and relationship building protocols anyone can achieve phenomenal success in network marketing with relative ease. Discover how to assemble an automated sales machine consisting of:

  • Targeted Advertising – focus advertising efforts on people most likely to purchase goods or services
  • Lead Capture Pages – automatically capture prospects’ information and expose them to information designed to induce sales
  • Pre-Sell Pages – Familiarize prospects with a product or service and provide a unique selling proposition
  • Autoresponder Messages – systematically expose prospects to messages designed to educate them about you and your business
  • Video – incorporate video into web pages and messages to enhance the absorbsion
  • Blogs – create a web log or online diary about your business, marketing experiences and select personal information to build credibility and provide content for search engines that results in a steady stream of free web site visitors

Once these components are setup, tested and activated either of the following two scenarios will automatically occur depending on what is being sold and the nature of the business.

  1. Prospects will make purchases without any direct contact with the seller.
  2. Prospects interested and eager to make a purchase will contact the seller to obtain minor clarification before making a final purchase decision.

Building an automatic sales machine consisting of at least a lead capture page, pre-sell page and an autoresponder message series will require time, effort and monetary expense. However, the time, effort and expense is far less than you may think due to powerful and inexpensive productivity tools and services that are available. To learn more about how easy it can be to create your own fully automated sales machine, please refer the resource information below.

What is 3D Mail and How You Can Use it to Increase Your Direct Mail Success

What is 3D Mail?

When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it 3 Dimensional. It can be a box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure chest, or one any one of thousands of items.

Why Does 3D Mail Get Such Huge Returns??

What would you do if you HAD to make your next mailing work? What if you could only mail ONE letter and if you didn’t get a response you would, quite literally, be beheaded?

- Gary Halbert

Why does 3D Mail get such huge returns for those who use it? First and foremost, do you really care why it does? Every great direct mail guru will tell you it really doesn’t matter why anything you test works, what matters is testing one scenario verses another and using the one that perform better… and we’ve never heard of a direct mail expert who doesn’t advocate at least testing 3D Mail.

If Your Mail Doesn’t Get Opened and Read It Can’t Be Successful

One of the biggest advantages of direct mail is how easy it is to measure and test one campaign verses another and measure your response rate and your ROI. The fact is we’ve never seen a single test in which 3D Mail didn’t increase the response rate. The question then becomes, does the improved response warrant the extra expense. With that said, let’s continue with our discussion of why 3D mail outperforms the same mailing without the 3D item.

Turn Your Mail into ‘A-Plie’ Mail

Good housekeeping did a survey to find out what’s the first thing people do when they get home from work. They found that the first thing they do is open their mail! And guess what? They open it over their trash can!

You, and Me, and Everyone Else, Opens Their Mail the Same Way… They put their mail into piles… at least in their mind.

The first pile is the “C” pile. You don’t want your mail to end up in the “C” pile. The “C” pile screams to the recipient, “I’m Junk Mail. I’m from someone you don’t know, trying to sell you something you don’t want.” Often “C” pile mail ends up in the trash can without even being opened. If it does get opened most of the time your message never even gets out of the envelope.

The “B” pile is the “Well I guess I ought to open it pile”. The best you can say for “B” pile mail is that it’s better than being in the “C” pile. But you still have a huge obstacle to overcome. No one is excited, eager, curious or inquisitive when they open “B” pile mail. If you’re mail is in the “B” pile and you have a great headline you might have a chance of getting a response.

The “A” pile is where you want you’re mail.

That’s mail that says to the recipient “YOU GOTTA OPEN ME!”

Let’s say you went to the doctor he said he wanted you to have a biopsy on some skin tissue and let’s assume one of your parents died from skin cancer. So the doctor tells you that you’ll get the results in the mail in a couple days.

Now, you come home from work and get your mail from the mail box and you see a big manila envelope from “Skin Test Laboratories”. Do you even get into the house before you open it? Probably not. That’s the kind of response you want your mailing to have. You want your client, customer, patient, member, or prospect to be so curious that they can’t wait to rip your mailing piece open right away.

Dicey Market Poses Worries (And Opportunities) for Investors

These days more and more investor money is moving to the sidelines. The question is whether the money will sit there waiting for some sign of come-back in the stock market, or whether investors will turn to other types of investments such as funding real estate deals.

The stock market appears to be in for a long and bumpy ride. The market dive reflects concerns over the European credit crisis and the falling Euro, a disappointing May jobs report, new worries that interest rates will rise sooner than expected and concerns about the long term effects of the Gulf oil spill. In addition, the huge debt encumbered with the Stimulus Package and financial bailout has caused increasing pessimism about the recovery. Others are concerned that the rug will be pulled out of federal support prematurely before the economy can create jobs and provide credit on its own.

Pessimism on Wall Street presents unique opportunities for those looking for private funds for real estate investment to fund their deals. While the housing market is by no means out of the woods, there are signs of strength that could attract private investors into supporting well-researched real estate projects that have at least a couple of profitable exit strategies. Research on the apartment market, for example, shows that nearly all of the major real estate markets in the U.S. are in the buy stage of the market as these markets approach or reach their bottom price points. Few expect a fast turn-around, but most acknowledge there are great deals out there in both residential and commercial housing markets. Investors must make sure they buy right, do value-enhancing rehabs, and have identified other realistic value plays on the expense or income side so as to insure a fast return on investment. Document these types of benefits to your private investors and you will not lack for funds.

Trillions of dollars are just sitting there in under-performing retirement accounts. If you need money for your investing-and who doesn’t-start calling folks you know are getting concerned about their accounts now and suggest they find out about self-directed IRAs. Some of the companies that manage self-directed funds include Equity Trust, Sterling, Pensco, Entrust, Fiserv, and a handful of others you can check out by searching “self-directed IRA custodians” in Google. Once funds are rolled into self-directed accounts they are available for investing in real estate deals.