How to Grow Your Business Fast Through Direct Response Marketing Strategies

Yes, you could do one thing and magically transform your business into an overnight success. However such a miracle isn’t likely. However, there is a proven time-tested way guaranteed to get clients for your business on a daily basis.

Proven time-tested direct response marketing strategies might not be as exciting as a miracle but they do provide consistent results. If you do the right things you’ll be able to put food on the table, take care of all your expenses, and see exploding profits you can rely on.

A one-step, one-time, single instant success recipe is never a safe bet. If you want a safe bet, if you want to take steps that will grow your business and put money in the bank then you should expect to follow a multi-pronged approach.

With a multi-pronged approach you implement many direct marketing options to get your message in front of your best potential prospects. Don’t expect to see hordes of prospects flocking to your business. In fact, it isn’t the number that’s important is the sales the prospects you get produce. Consequently, I suggest you set realistic expectations and measure your results.

When you get what might seem like a small number of responses, but you get those responses consistently and you get those responses from multiple sources then you have a solid formula for on going business success.

Think about this. If you can get a small number of prospects, say even 10, who contact you on a daily basis you could have 3,520 new prospects in a year. In reality, you could get far more than 10 a day but even if you only got 3,520 prospects you could reliably boost your business.

Here is what is important. The prospects you get from direct marketing are either looking for information, or they are looking to buy now. Of those prospects looking for information some won’t be ready to buy yet, some won’t be a good fit for you, and a few will get their needs met by a competitor before you respond to them.

Here is the good news. Those prospects who are ready to buy now should convert at an extremely high rate. The people who get prospects through direct response marketing are likely to close 9 out of 10 of those prospects.

Bottom line you might see a net 10% of those 3,520 prospects convert to a sale. These buyers can help you increase your sales exponentially. I’ll explain how in a minute.

For now, calculate how much these 352 new sales would add to your net profit.

But it gets even better. Of those 352 new clients many will buy additional products. Many will buy more expensive products. And some will buy nearly everything you offer them. That means the lifetime value of these 352 new clients is far greater than the first sale.

Best of all, among your different marketing sources you could stumble on a source that turns into a one-hit wonder. However, you will likely never find that big winner if you merely focus on one source at a time.

Timing Trades Using Fixed Market Cycles

For many years and continuing even to this day, there are a large number of proponents to what is called the “Efficient Market Theory”. This theory puts forth the concept that “prices fully reflect all available information”, and that the more efficient the market, the more random and unpredictable it is. The implication is that the study of historical price data cannot provide an edge over simply flipping a coin. This theory has been directly tied to the Random Walk Hypothesis. There remains a lot of debate as to whether an ‘efficient market’ can apply and yet not follow random walks.The hypothesis stands in sharp contrast to the practice of what is called “technical analysis”, the study of past price data with the aim of forecasting future price action. Being able to forecast future price action would be impossible using technical analysis if price action was in fact random. Technical analysts often look for certain price patterns such as “wedges, triangles, head and shoulders”, something that would be useless based on the arguments by those who support the random walk hypothesis (RWH).When I first entered the trading world back in 1989, the idea of being able to forecast market price action with any kind of reliable results was far from conceivable in my mind. Like many traders just starting out, picking securities was a matter of reading the latest news or acting on tips from others we blindly assume have a clue. Futures trading was the result of following reports of supply and demand, and the effects of weather in crop producing countries or within the US Midwest states.When first introduced to technical analysis reading “Technical Analysis of Stock Market Trends” by Edwards and McGee, the thought of market timing price action simply by examining historical data was just too good to pass up. Thus was the beginning of my career in market forecasting.It has been over 20 years now and there has been much discovered in the way of market timing and market prediction within my office walls. While a great number of very special market forecasting techniques have been successfully discovered and used for market timing for my clients, leading to our very special market forecasting membership service that is now in its 15th year, this article will be focusing on one very simple yet powerful market timing technique that anyone can easily apply.The following information deals strictly with the subject of market cycle timing. When it comes to cycle timing, or market timing with cycles if you will, there needs to be some clarification due to the vast amount of information found on the internet that can be quite confusing. The subject of cycles can include many schools of thought that can differ greatly from one to the other. For example, in this article I will be discussing the subject of “fixed cycles”, as opposed to dynamic cycles for which my work is mostly for. Other subjects dealing with “cycles” can include seasonal cycles, weather cycles, business cycles, economic cycles, and so forth.So why am I writing about “fixed” cycles as opposed to dynamic cycles if my specialty is with the latter? Because dynamic cycles analysis is extremely difficult to write about in a short article, requires understanding a number of proprietary algorithms for extraction from price data, and the use of a computer to generate. This is hardly the type of information you can put in an article to demonstrate market prediction.Fixed cycle timing analysis, on the other hand, is easy to explain and demonstrate, and yet it wields a great deal of market timing information. The following example using the most recent historical price information from the Lean Hogs market will, in my opinion, clearly demonstrate without a doubt that market prediction is possible.On week ending August 21, 2009 the Lean Hogs market formed a major weekly swing bottom that started the most recent bull trend in this market. Seven weeks later, during week ending October 9, 2009 Lean Hogs made another weekly swing bottom. During week of November 27, 2009 Lean Hogs formed a weekly swing top. This was seven weeks following the October 9 bottom. Then came the weekly swing top of week ending January 22, 2010 that occurred eight weeks later. Week ending March 5, 2010 produced a weekly swing top seven weeks following the January 22 swing top. During the week of April 23, 2010 another weekly swing top formed. If you suspected that this is seven weeks after the March 5 swing top, you would be correct. Now, want to guess when another weekly swing occurred in Lean Hogs following the April 23 swing top? If you said week ending June 11, 2010 you would be correct! How did you do that? Ah, yes, June 11 happens to be seven weeks following week ending April 23, and it produced a weekly swing bottom.The point of this discussion is that market forecasting using cycle timing techniques is possible for the purpose of market timing your trades. This goes directly against the proponents of the Random Walk Hypothesis or those who say that efficient markets do not allow for gaining an edge by simply studying historical price data.As has been demonstrated in this article, one could do a study of recent historical price data to determine if a fixed cycle interval is at play, such as the seven week interval currently at work in the Lean Hogs futures market at the time of this writing. Then it is simply a matter of anticipating a change in market direction when that interval arrives again in time.A careful study of all the markets will also prove to you that this is not just some anomaly strictly associated with the Lean Hogs market. You will find cycles at work in every market, some just easier to find than others. Also, fixed cycle intervals tend to show up and then disappear for a time. Often, another interval will show itself for a period of time. So it is always a good idea to pay attention to the most recent historical price action to look for cycle patterns that may prove quite valuable for your market timing needs.

Direct Email Marketing – Why Publish an EZine?

Direct email marketing is one of the many business that makes Internet so great. One especially effective way to use it is through having your own ezine or newsletter. With an ezine, you can write for a couple of hours a week and make a full time income.

Basically, having an ezine business model entails that you periodically send out an email newsletter to your subscribers. One really great thing about this is that you don’t even have to send out the messages manually, you can automate the entire process with an email autoresponder. The autoresponder will even send messages on specific days that you designate.

Even better, as an ezine publisher, you don’t even have to have a product to sell to make money. You can make a very nice living recommending the products of others and getting a commission from them. It isn’t uncommon to make thousands of dollars after sending an email that takes 5 minutes to write in which you recommend another persons products. Using direct email marketing will make you easy money.

In addition, not only can you easily have the benefits a publisher of a conventional print newsletter enjoys without having to kill dozens of trees, you can also rapidly spread your expertise and marketing influence to your base of subscribers as an ordinary individual from the privacy of your home.

In other words, there is no need to invest in expensive printing equipment, or hiring a staff which is going to do nothing but cause a lot of stress and waste a lot of your precious time.

If you want to start an ezine, all you really need is a an autoresponder subscription which will allow you to automate the process of sending emails, as well as ensuring that most of your emails are delivered in this era of spam emails gone wild.

So if you don’t want to create your own product, there is still hope for you to have a successful Internet business. Creating a product is always an option, but there is more than one way to skin a cat. By using direct email marketing and publishing an ezine, you can make money without needing to promote your own products. And who wouldn’t be interested in working less than 10 hours a week and pulling in a full time income?