Planning Your Local Business Marketing

When planning your local business marketing, replicating what practically all major advertisers do is a good idea. Local businesses of all sizes, particularly smaller concerns with more limited resources, can follow the same methods as far as time and budgets permit. These marketing methods already have many of the bugs worked out, but a business must take the first step in planning a marketing campaign of clearing the decks of opinions, theories and conjectures. This allows for a much more creative and “organic” approach to the campaign.

A second step should be to find a scientific method of testing the real strength of the different advertisements on the local level, as well as the various advertising media, such as publications, broadcasting, outdoor and direct mail advertising.

This takes a three-phase approach. The first phase is initial testing. Test the different ads, commercials, Internet sites, and direct mailing packages against one another in their own media. The second phase for the business is to expand testing of winners. Once the company have found what works best in each medium, test a much expanded list of individual publications and sites on the Internet, radio stations, or direct mail against one another. Phase three is learning from the results. As a business learns from what works and does not work, it will be testing whole media, such as newspapers, magazines, the Internet and broadcasting, against one another for future attempts at selling similar products or services. In other words, a business is not only testing individual newspapers or the sites on the Internet against one another, the business is, at the same time, testing newspapers as a class against the Internet against direct mail, and so on, to learn how each class ranks in providing cost-effective sales results. They may in the end be used together to garner even more new customers from different genres for a more effective campaign.

This preliminary three-phase research takes time. The smart business will allow for the time, as it is well spent. To get started on the right foot, to find the right appeal and the right place for local business marketing, is so important that other considerations are insignificant by comparison. Finding the right appeal is part of this process, and the local demand for a product or service will surface during and after the research is conducted. Discovering the most effective appeal can be difficult, because often there are many seemingly attractive appeals. The optimal appeal will drive future marketing efforts in part or as a whole, and it will inevitably lead to a successful campaign.

How Automated Lead Generation Systems Can Prevent Network Marketing Failure

Many network marketing companies feature high quality products, solid support systems and compensation plans that have allowed savvy marketers to achieve financial independence while working from the comfort of their own homes. The network marketing industry has been experiencing tremendous growth since the 1960s and in all likelihood will continue this growth trend for many years to come despite the dismal economic environment.

Although the following statistics are few years old, they are still relevant. Data compiled in the 2004 US Census Bureau shows that 19.5 million Americans are self-employed, and their numbers are steadily increasing. Between 2003 and 2004, the number of self-employed grew by 1 million (about 4.7%). Generally, these businesses account for 70% of all US businesses and generate annual receipts exceeding $887 billion. Since 2004 this trend has undoubtedly increased. Current economic instability is forcing people to realize that the concept job security is antiquated and they are desperately seeking alternative ways to produce income.

Individuals who choose network marketing to achieve entrepreneurial success have tremendous advantages in comparison to conventional business models. The primary advantages are low start-up and operating costs. Just about anyone can literally start a network marketing business in a matter of minutes and run it on a shoestring budget.

However, there are forces present in the network marketing industry that tend to mitigate those advantages and make it difficult for many network marketers to achieve the success they seek. Many of the core marketing techniques for sales lead generation that have been the mainstay of the network marketing industry for decades are outdated and not nearly as effective as they use to be. However, they are still widely promoted and practiced throughout the industry. Some of techniques to which I am referring are:

  • 3-Way Calling
  • Cold Calling
  • Warm List Marketing (chasing friends, family, and co-workers)
  • 3 Foot Rule (bothering strangers about a business opportunity)
  • 1-On-1 Presentations
  • Drop Cards
  • Memorizing Phone Scripts
  • Buying Opportunity Seeker Leads
  • Directing Prospects to Replicated Websites
  • Wrestling With Prospects Over Phone
  • Throwing House Parties
  • Giving away free product samples
  • Giving away free sales aids (Audio Tapes, CDs, Brochures)

The main reason why these techniques are ineffective is because they are simply not efficient in terms of both labor and cost for consistently generating sales compared to more effective direct response marketing methods. Yet they remain popular with many network marketers because they are relatively easy to understand and implement.

Individuals who manage to achieve success with these methods are working much harder than is actually necessary. So what are the most effective marketing methods for achieving a high degree of success with network marketing?

By harnessing the power of fully automated direct response marketing systems, methodologies, and relationship building protocols anyone can achieve phenomenal success in network marketing with relative ease. Discover how to assemble an automated sales machine consisting of:

  • Targeted Advertising – focus advertising efforts on people most likely to purchase goods or services
  • Lead Capture Pages – automatically capture prospects’ information and expose them to information designed to induce sales
  • Pre-Sell Pages – Familiarize prospects with a product or service and provide a unique selling proposition
  • Autoresponder Messages – systematically expose prospects to messages designed to educate them about you and your business
  • Video – incorporate video into web pages and messages to enhance the absorbsion
  • Blogs – create a web log or online diary about your business, marketing experiences and select personal information to build credibility and provide content for search engines that results in a steady stream of free web site visitors

Once these components are setup, tested and activated either of the following two scenarios will automatically occur depending on what is being sold and the nature of the business.

  1. Prospects will make purchases without any direct contact with the seller.
  2. Prospects interested and eager to make a purchase will contact the seller to obtain minor clarification before making a final purchase decision.

Building an automatic sales machine consisting of at least a lead capture page, pre-sell page and an autoresponder message series will require time, effort and monetary expense. However, the time, effort and expense is far less than you may think due to powerful and inexpensive productivity tools and services that are available. To learn more about how easy it can be to create your own fully automated sales machine, please refer the resource information below.

How to Grow Your Business Fast Through Direct Response Marketing Strategies

Yes, you could do one thing and magically transform your business into an overnight success. However such a miracle isn’t likely. However, there is a proven time-tested way guaranteed to get clients for your business on a daily basis.

Proven time-tested direct response marketing strategies might not be as exciting as a miracle but they do provide consistent results. If you do the right things you’ll be able to put food on the table, take care of all your expenses, and see exploding profits you can rely on.

A one-step, one-time, single instant success recipe is never a safe bet. If you want a safe bet, if you want to take steps that will grow your business and put money in the bank then you should expect to follow a multi-pronged approach.

With a multi-pronged approach you implement many direct marketing options to get your message in front of your best potential prospects. Don’t expect to see hordes of prospects flocking to your business. In fact, it isn’t the number that’s important is the sales the prospects you get produce. Consequently, I suggest you set realistic expectations and measure your results.

When you get what might seem like a small number of responses, but you get those responses consistently and you get those responses from multiple sources then you have a solid formula for on going business success.

Think about this. If you can get a small number of prospects, say even 10, who contact you on a daily basis you could have 3,520 new prospects in a year. In reality, you could get far more than 10 a day but even if you only got 3,520 prospects you could reliably boost your business.

Here is what is important. The prospects you get from direct marketing are either looking for information, or they are looking to buy now. Of those prospects looking for information some won’t be ready to buy yet, some won’t be a good fit for you, and a few will get their needs met by a competitor before you respond to them.

Here is the good news. Those prospects who are ready to buy now should convert at an extremely high rate. The people who get prospects through direct response marketing are likely to close 9 out of 10 of those prospects.

Bottom line you might see a net 10% of those 3,520 prospects convert to a sale. These buyers can help you increase your sales exponentially. I’ll explain how in a minute.

For now, calculate how much these 352 new sales would add to your net profit.

But it gets even better. Of those 352 new clients many will buy additional products. Many will buy more expensive products. And some will buy nearly everything you offer them. That means the lifetime value of these 352 new clients is far greater than the first sale.

Best of all, among your different marketing sources you could stumble on a source that turns into a one-hit wonder. However, you will likely never find that big winner if you merely focus on one source at a time.