How Automated Lead Generation Systems Can Prevent Network Marketing Failure

Many network marketing companies feature high quality products, solid support systems and compensation plans that have allowed savvy marketers to achieve financial independence while working from the comfort of their own homes. The network marketing industry has been experiencing tremendous growth since the 1960s and in all likelihood will continue this growth trend for many years to come despite the dismal economic environment.

Although the following statistics are few years old, they are still relevant. Data compiled in the 2004 US Census Bureau shows that 19.5 million Americans are self-employed, and their numbers are steadily increasing. Between 2003 and 2004, the number of self-employed grew by 1 million (about 4.7%). Generally, these businesses account for 70% of all US businesses and generate annual receipts exceeding $887 billion. Since 2004 this trend has undoubtedly increased. Current economic instability is forcing people to realize that the concept job security is antiquated and they are desperately seeking alternative ways to produce income.

Individuals who choose network marketing to achieve entrepreneurial success have tremendous advantages in comparison to conventional business models. The primary advantages are low start-up and operating costs. Just about anyone can literally start a network marketing business in a matter of minutes and run it on a shoestring budget.

However, there are forces present in the network marketing industry that tend to mitigate those advantages and make it difficult for many network marketers to achieve the success they seek. Many of the core marketing techniques for sales lead generation that have been the mainstay of the network marketing industry for decades are outdated and not nearly as effective as they use to be. However, they are still widely promoted and practiced throughout the industry. Some of techniques to which I am referring are:

  • 3-Way Calling
  • Cold Calling
  • Warm List Marketing (chasing friends, family, and co-workers)
  • 3 Foot Rule (bothering strangers about a business opportunity)
  • 1-On-1 Presentations
  • Drop Cards
  • Memorizing Phone Scripts
  • Buying Opportunity Seeker Leads
  • Directing Prospects to Replicated Websites
  • Wrestling With Prospects Over Phone
  • Throwing House Parties
  • Giving away free product samples
  • Giving away free sales aids (Audio Tapes, CDs, Brochures)

The main reason why these techniques are ineffective is because they are simply not efficient in terms of both labor and cost for consistently generating sales compared to more effective direct response marketing methods. Yet they remain popular with many network marketers because they are relatively easy to understand and implement.

Individuals who manage to achieve success with these methods are working much harder than is actually necessary. So what are the most effective marketing methods for achieving a high degree of success with network marketing?

By harnessing the power of fully automated direct response marketing systems, methodologies, and relationship building protocols anyone can achieve phenomenal success in network marketing with relative ease. Discover how to assemble an automated sales machine consisting of:

  • Targeted Advertising – focus advertising efforts on people most likely to purchase goods or services
  • Lead Capture Pages – automatically capture prospects’ information and expose them to information designed to induce sales
  • Pre-Sell Pages – Familiarize prospects with a product or service and provide a unique selling proposition
  • Autoresponder Messages – systematically expose prospects to messages designed to educate them about you and your business
  • Video – incorporate video into web pages and messages to enhance the absorbsion
  • Blogs – create a web log or online diary about your business, marketing experiences and select personal information to build credibility and provide content for search engines that results in a steady stream of free web site visitors

Once these components are setup, tested and activated either of the following two scenarios will automatically occur depending on what is being sold and the nature of the business.

  1. Prospects will make purchases without any direct contact with the seller.
  2. Prospects interested and eager to make a purchase will contact the seller to obtain minor clarification before making a final purchase decision.

Building an automatic sales machine consisting of at least a lead capture page, pre-sell page and an autoresponder message series will require time, effort and monetary expense. However, the time, effort and expense is far less than you may think due to powerful and inexpensive productivity tools and services that are available. To learn more about how easy it can be to create your own fully automated sales machine, please refer the resource information below.