Marketing Writing – How to Write an Article That Captures Your Target Audience

If you’re new to article marketing or wondering why your articles aren’t bringing you more business, it could be that there are a few things you might consider when you write your articles that could bring you better results. Here are a few ideas.

1) Address the article to exactly the target market you want to attract.

Don’t be afraid to start out with something like, “moms of preschool children”, “owners of businesses with five or fewer employees”, or “CEO’s of retail chains. It’s better to get your information directly to those you want as clients than to make your article so general that no one sees that it is directed at them.

2) If you can, include your target market in the article title.

This makes it clearly directed at the readers you want to attract, and makes it more likely to come up in a search by a member of that market.

3) Consider keywords.

Take the time to do research about the keywords that your target market might be searching for. Write some articles based on those keywords. Sprinkle relevant keywords into your other articles. When you’re writing articles, it can feel like a real annoyance to have to take the extra time to research keywords. You may wonder if doing this is authentic. It is authentic as long as you aren’t using trickery, or attempting to mislead people through the use of keywords. As long as the keywords are relevant to what you are writing about, you’re in integrity. It’s smart marketing to boost your readership results by using those keywords your target market is actually looking for.

4) Talk about the problems your target market suffers from.

Provide solutions to those problems. Become a resource. Show them possibilities they would never have considered themselves. Illustrate your unique problem-solving capabilities. Don’t be afraid about “giving away the store.” Prospects will still need your help to implement the solutions.

5) Know your target market.

Address them directly. Understand their needs, concerns, and emotions. Don’t exploit your knowledge, but do address their situation with respect and tact. Show that you understand and appreciate their dilemma, and also have ideas and solutions for them.

6) Showcase your depth of expertise in your articles – without being a “show off”.

Demonstrate that you’ve worked with all sorts of variations of their issues. Don’t be overbearing. Subtlety is important here. You don’t want to come across as a “know it all”, so there is a fine line. Use all the finesse you can muster and keep it light handed.

Article marketing is a wonderful marketing writing strategy. Take the time to incorporate these ideas, and you will increase your results.

Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.