5 Steps to Creating A Total Short Sale Marketing Solution

Dominating your market with short sale listings takes a balanced approach. To keep costs in-line that approach won’t likely include marketing methods like newspapers, billboards, or television ads. Yes, it would be nice to have a total media blitz that provided prospects throughout your city the opportunity to use your services, but when you spend too much money acquiring your customers you won’t be left with a net income.

To reach home owners in need doesn’t require branding. It doesn’t even require a certification. To help you get listings and the home owner to be relieved from their home that lacks equity, we invite you to consider the following 5 steps to creating your own short sale marketing solution.

Website
Not just any website will do. To have a website that helps you with your marketing efforts have it focused on the pain of the short sale prospect. Have a section dedicated to asking “common questions” about the process of selling a home without equity. Give them an opportunity to find out more about how your process is different by requesting information easily. Share with them happy testimonials of other clients you have helped to help them see they are not alone.

Social Networking
While some people may be embarrassed that they need to sell they are still talking about. Invite people into the conversation and let them know there are ways to save their credit and avoid foreclosure. Create a balanced social networking presence on Facebook, YouTube, and Twitter to share information and call prospects to action.

Email Autoresponder
How are you following up with the prospects that aren’t ready this minute? Are you giving them an opportunity to hear from you over time? Consider having an email autoresponder that follows up with prospects for 30, 40 or even 50 days. Make different calls to action from calling you to emailing you to allow prospects to reach you in the methods that they feel most comfortable with.

Direct Mail
A complete short sale marketing solution wouldn’t be complete without direct mail. While many avoid direct mail it still gives you one of the most powerful ways to reach prospects. To get people to respond consider having both postcards and sales letters. Your call to action should be obvious in less than 10 seconds and it should be easy for people to get more information (phone or website).

Phone Scripts
Short sale leads are great, but when you can’t convert them it won’t help you generate listings. Have a series of questions that you can ask the home owner that will reveal if they are worthy of your time. Your phone scripts should only be questions and when they are your conversion rate for more listing appointments will be massive.

When you have a website, a social networking presence, a detailed email sequence, powerful direct mail and phone scripts that convert prospects into leads you will have a marketing solution that will bring you fresh business daily.

Discover the shortcut to putting short sale marketing into action today with a complete system that includes postcards, sales letters and more.

Todd Bates is a national Marketing and Business coach. Through his programs, such as Todd Bates Systems, he shares innovative systems to help businesses owners and sales professionals dramatically grow their sales.

Timing Trades Using Fixed Market Cycles

For many years and continuing even to this day, there are a large number of proponents to what is called the “Efficient Market Theory”. This theory puts forth the concept that “prices fully reflect all available information”, and that the more efficient the market, the more random and unpredictable it is. The implication is that the study of historical price data cannot provide an edge over simply flipping a coin. This theory has been directly tied to the Random Walk Hypothesis. There remains a lot of debate as to whether an ‘efficient market’ can apply and yet not follow random walks.The hypothesis stands in sharp contrast to the practice of what is called “technical analysis”, the study of past price data with the aim of forecasting future price action. Being able to forecast future price action would be impossible using technical analysis if price action was in fact random. Technical analysts often look for certain price patterns such as “wedges, triangles, head and shoulders”, something that would be useless based on the arguments by those who support the random walk hypothesis (RWH).When I first entered the trading world back in 1989, the idea of being able to forecast market price action with any kind of reliable results was far from conceivable in my mind. Like many traders just starting out, picking securities was a matter of reading the latest news or acting on tips from others we blindly assume have a clue. Futures trading was the result of following reports of supply and demand, and the effects of weather in crop producing countries or within the US Midwest states.When first introduced to technical analysis reading “Technical Analysis of Stock Market Trends” by Edwards and McGee, the thought of market timing price action simply by examining historical data was just too good to pass up. Thus was the beginning of my career in market forecasting.It has been over 20 years now and there has been much discovered in the way of market timing and market prediction within my office walls. While a great number of very special market forecasting techniques have been successfully discovered and used for market timing for my clients, leading to our very special market forecasting membership service that is now in its 15th year, this article will be focusing on one very simple yet powerful market timing technique that anyone can easily apply.The following information deals strictly with the subject of market cycle timing. When it comes to cycle timing, or market timing with cycles if you will, there needs to be some clarification due to the vast amount of information found on the internet that can be quite confusing. The subject of cycles can include many schools of thought that can differ greatly from one to the other. For example, in this article I will be discussing the subject of “fixed cycles”, as opposed to dynamic cycles for which my work is mostly for. Other subjects dealing with “cycles” can include seasonal cycles, weather cycles, business cycles, economic cycles, and so forth.So why am I writing about “fixed” cycles as opposed to dynamic cycles if my specialty is with the latter? Because dynamic cycles analysis is extremely difficult to write about in a short article, requires understanding a number of proprietary algorithms for extraction from price data, and the use of a computer to generate. This is hardly the type of information you can put in an article to demonstrate market prediction.Fixed cycle timing analysis, on the other hand, is easy to explain and demonstrate, and yet it wields a great deal of market timing information. The following example using the most recent historical price information from the Lean Hogs market will, in my opinion, clearly demonstrate without a doubt that market prediction is possible.On week ending August 21, 2009 the Lean Hogs market formed a major weekly swing bottom that started the most recent bull trend in this market. Seven weeks later, during week ending October 9, 2009 Lean Hogs made another weekly swing bottom. During week of November 27, 2009 Lean Hogs formed a weekly swing top. This was seven weeks following the October 9 bottom. Then came the weekly swing top of week ending January 22, 2010 that occurred eight weeks later. Week ending March 5, 2010 produced a weekly swing top seven weeks following the January 22 swing top. During the week of April 23, 2010 another weekly swing top formed. If you suspected that this is seven weeks after the March 5 swing top, you would be correct. Now, want to guess when another weekly swing occurred in Lean Hogs following the April 23 swing top? If you said week ending June 11, 2010 you would be correct! How did you do that? Ah, yes, June 11 happens to be seven weeks following week ending April 23, and it produced a weekly swing bottom.The point of this discussion is that market forecasting using cycle timing techniques is possible for the purpose of market timing your trades. This goes directly against the proponents of the Random Walk Hypothesis or those who say that efficient markets do not allow for gaining an edge by simply studying historical price data.As has been demonstrated in this article, one could do a study of recent historical price data to determine if a fixed cycle interval is at play, such as the seven week interval currently at work in the Lean Hogs futures market at the time of this writing. Then it is simply a matter of anticipating a change in market direction when that interval arrives again in time.A careful study of all the markets will also prove to you that this is not just some anomaly strictly associated with the Lean Hogs market. You will find cycles at work in every market, some just easier to find than others. Also, fixed cycle intervals tend to show up and then disappear for a time. Often, another interval will show itself for a period of time. So it is always a good idea to pay attention to the most recent historical price action to look for cycle patterns that may prove quite valuable for your market timing needs.

How to Know Market Direction

One of the most important things you must know before buying any stock is the direction of the general market. 90% of all stocks go UP in a general bull market and 90% of all stocks go DOWN in a major bear market.But how do you know why even the so-called “good” ones go down when they haven’t lost their value. Sales, profits, everything remains the same yet these stock decline in price.Your broker or financial planner won’t tell because almost none of them have been taught this simple technique. You can check it out yourself.In the newspaper Investors Business Daily there is published several times each week the IBD Mutual Fund Index. Look at the 200-day Moving Average dotted line. When the direction of that line is going up it is a bull market. When the direction of that line turns down as it did this past July it is a bear market. Very simple.This index is made up of 24 large mutual funds. They own hundreds if not thousands of different stocks. This dotted line that is computed every day is composed of those thousands of stocks. From the direction of the dotted line it clearly indicates a bull or a bear market.This is a very long term signal and is not for short term trading. It is ideal for retirement and college plans. The inexperienced investor does require any knowledge of fundamental or technical trading techniques.It is advisable for those not following the IBD Index when buying any stock, ETF or mutual fund there should be an open stop loss order placed immediately. With mutual funds it will have to be a mental stop where the investor keeps track. The most any prudent investor is willing to lose is about 10%. He might risk more, but that is up to each individual. Don’t rely on any broker to protect an account.Once a market starts down it begins to feed on itself. Buyers hunker down and slowly disappear. The prudent investor will look at his portfolio statement carefully every month. If any mutual fund goes down more that the set amount he has decided upon (maybe 10%) he should call his broker and all that money transferred into a money market account.Money market funds do not pay much, but even if the amount is zero percent at least the money is being secured while waiting for the next buying opportunity.All investors and even day traders should be aware of general market direction as it will aid in establishing equity positions.