Advantages of Direct Linking For Affiliates

For many computer users interested in becoming involved in Internet marketing, namely affiliate marketing, they are stymied by the chore of creating their own web page or website to link to their affiliate’s site. A landing page is used by those seasoned affiliates that are well-versed in writing code and have great success guiding would be purchasers on to the target site via links on their specially created landing page. But is a landing page really necessary? Many new affiliates are conflicted because there exists another way of leading online customers to the target for purchase without investing the time and money necessary in creating that individual, fully functioning site. Direct linking is being used by some affiliate programs interested in directing traffic in an efficient way, without the knowledge and know-how needed for website design.

In order to create your own website, it is necessary to possess at least a working knowledge of HTML. A beginner could take a month or more to learn enough of about simple programming in order to get a semi-decent site together and up and running. With direct linking, that same beginner could begin making commissions in a quicker fashion with help of tutorials about PPC direct linking that are often offered free or at a minimal charge when joining up with an established affiliate marketing program. Pay-per-click (PPC) direct linking uses the same URL twice. The target site’s URL is used as a display URL in the affiliate advertisement and the destination URL as opposed to sending the viewer first to the affiliate marketer’s specially designed landing page for a pre-sale attempt.

This PPC direct linking, in essence, skips the middleman (middle site), sending viewers on to the target site to spend their money on the product or service offered. This is an excellent way to introduce a novice to affiliate marketing. Admittedly, the cost per click does not always exceed the commissions, yet in order to gain a working knowledge of anything new, it is often beneficial to start simply at first. As with most things in life, the more time and knowledge invested can mean more profits. However, making profits now, while learning how to make larger profits later just might not be the worst case scenario for most people. Direct linking can provide the beginnings of what, with more knowledge and know how, could be a lucrative new side career for those looking to try affiliate marketing now.

Planning Your Local Business Marketing

When planning your local business marketing, replicating what practically all major advertisers do is a good idea. Local businesses of all sizes, particularly smaller concerns with more limited resources, can follow the same methods as far as time and budgets permit. These marketing methods already have many of the bugs worked out, but a business must take the first step in planning a marketing campaign of clearing the decks of opinions, theories and conjectures. This allows for a much more creative and “organic” approach to the campaign.

A second step should be to find a scientific method of testing the real strength of the different advertisements on the local level, as well as the various advertising media, such as publications, broadcasting, outdoor and direct mail advertising.

This takes a three-phase approach. The first phase is initial testing. Test the different ads, commercials, Internet sites, and direct mailing packages against one another in their own media. The second phase for the business is to expand testing of winners. Once the company have found what works best in each medium, test a much expanded list of individual publications and sites on the Internet, radio stations, or direct mail against one another. Phase three is learning from the results. As a business learns from what works and does not work, it will be testing whole media, such as newspapers, magazines, the Internet and broadcasting, against one another for future attempts at selling similar products or services. In other words, a business is not only testing individual newspapers or the sites on the Internet against one another, the business is, at the same time, testing newspapers as a class against the Internet against direct mail, and so on, to learn how each class ranks in providing cost-effective sales results. They may in the end be used together to garner even more new customers from different genres for a more effective campaign.

This preliminary three-phase research takes time. The smart business will allow for the time, as it is well spent. To get started on the right foot, to find the right appeal and the right place for local business marketing, is so important that other considerations are insignificant by comparison. Finding the right appeal is part of this process, and the local demand for a product or service will surface during and after the research is conducted. Discovering the most effective appeal can be difficult, because often there are many seemingly attractive appeals. The optimal appeal will drive future marketing efforts in part or as a whole, and it will inevitably lead to a successful campaign.

Effective Bank Marketing for Small Businesses

Bank marketing for smaller financial institutions does not require huge advertising budgets or complex promotional tools to be effective. Recent trends in direct marketing and the use of various venues such as the Internet to supplement traditional promotional means have contributed to leveling the playing field for small banks and credit unions, with the use of gift incentives in a marketing campaign being one of them. Gift incentives, which can come in the form of cash rebates or discounts or promotional items facilitated by the business at the center of the campaign, can help attract new customers by turning interested leads into clients, and current customers into ones who purchase more of your products and services.

These types of incentives are great for extending the mileage of your direct marketing campaign, especially if the gifts are chosen well and are backed up by a strong marketing plan. Incentive marketing does not require large amounts of money or resources often exclusive to big business, while permitting business flexibility in terms of how these can be incorporated into an overall campaign and simultaneously imparting more of your brand identity and the strengthening of your company foothold in an increasingly saturated and overly competitive market.

Gift Incentives for Better Business

Large financial institutions depend on the addition of new accounts to survive and expand; your smaller business is no different. Your business requires the infusion of new customer accounts to support a certain level of profitability, and gift incentives can boost your chances at maintaining that by increasing your rates of converting leads into clients, and clients into loyal customers who come back for repeat business. Each incentive may persuade your lead or client into going with the response you desire, which may be anything from simply reading a piece of promotional correspondence, signing up with your email subscriber list, purchasing additional products or services, or referring new customers (all of which give you increased potential for earning more money).

These incentives, of course, are designed to work in collaboration with traditional promotional materials and means like emails, snail mail, calls from telemarketers, and so on, while requiring relatively little in the way of resources, especially if the incentive system has been in place for some time. If you are looking for a cost-efficient way to expand your client base and boost your overall marketing campaign, consider hiring a direct marketing professional who specializes in bank marketing.