What is 3D Mail and How You Can Use it to Increase Your Direct Mail Success

What is 3D Mail?

When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it 3 Dimensional. It can be a box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure chest, or one any one of thousands of items.

Why Does 3D Mail Get Such Huge Returns??

What would you do if you HAD to make your next mailing work? What if you could only mail ONE letter and if you didn’t get a response you would, quite literally, be beheaded?

- Gary Halbert

Why does 3D Mail get such huge returns for those who use it? First and foremost, do you really care why it does? Every great direct mail guru will tell you it really doesn’t matter why anything you test works, what matters is testing one scenario verses another and using the one that perform better… and we’ve never heard of a direct mail expert who doesn’t advocate at least testing 3D Mail.

If Your Mail Doesn’t Get Opened and Read It Can’t Be Successful

One of the biggest advantages of direct mail is how easy it is to measure and test one campaign verses another and measure your response rate and your ROI. The fact is we’ve never seen a single test in which 3D Mail didn’t increase the response rate. The question then becomes, does the improved response warrant the extra expense. With that said, let’s continue with our discussion of why 3D mail outperforms the same mailing without the 3D item.

Turn Your Mail into ‘A-Plie’ Mail

Good housekeeping did a survey to find out what’s the first thing people do when they get home from work. They found that the first thing they do is open their mail! And guess what? They open it over their trash can!

You, and Me, and Everyone Else, Opens Their Mail the Same Way… They put their mail into piles… at least in their mind.

The first pile is the “C” pile. You don’t want your mail to end up in the “C” pile. The “C” pile screams to the recipient, “I’m Junk Mail. I’m from someone you don’t know, trying to sell you something you don’t want.” Often “C” pile mail ends up in the trash can without even being opened. If it does get opened most of the time your message never even gets out of the envelope.

The “B” pile is the “Well I guess I ought to open it pile”. The best you can say for “B” pile mail is that it’s better than being in the “C” pile. But you still have a huge obstacle to overcome. No one is excited, eager, curious or inquisitive when they open “B” pile mail. If you’re mail is in the “B” pile and you have a great headline you might have a chance of getting a response.

The “A” pile is where you want you’re mail.

That’s mail that says to the recipient “YOU GOTTA OPEN ME!”

Let’s say you went to the doctor he said he wanted you to have a biopsy on some skin tissue and let’s assume one of your parents died from skin cancer. So the doctor tells you that you’ll get the results in the mail in a couple days.

Now, you come home from work and get your mail from the mail box and you see a big manila envelope from “Skin Test Laboratories”. Do you even get into the house before you open it? Probably not. That’s the kind of response you want your mailing to have. You want your client, customer, patient, member, or prospect to be so curious that they can’t wait to rip your mailing piece open right away.

How to become a culinary instructor

Do you love cooking and want to share your passion with others? A culinary instructor is a person who trains others in cooking techniques as well as how to properly prepare dishes using skills like knife use, menu planning etc. Becoming a culinary instructor may seem hard, but its actually not that different from becoming a chef, wearing his fancy chef coats and waist apron (usually a waist apron with pockets to keep important tools in).

Here is a guide as to how to become a culinary instructor:

Take classes: This might be the most important part of being a culinary instructor; taking classes from professionals in the industry. You should take courses on proper knife skills, food safety management, and more. This way you have all of the knowledge necessary before beginning your career as an instructor.
Get certified: To become an official chef or cook, you have to get certified. With this comes a lot of responsibility and hard work, but it’s completely worth it when you finish.
To become an instructor for a school or business after completing all necessary courses, contact them directly. There usually aren’t any special requirements to become an instructor in most places besides having proper credentials from recognized bodies.

It is important for potential employers that you are knowledgeable about current food trends and safety standards around food preparation as well as being able to teach skills effectively through demonstrations and hands on learning experiences before they will consider hiring someone with not much experience under their belt. In order to keep up with changes in the culinary arts industry there may be times when you need to think about taking refresher courses or completing additional training to enhance your abilities in an area you may feel needs improvement.

Culinary instructors not only teach students how to prepare delicious dishes but also teach them the basic skills and other skills that are needed to become an effective cook. Culinary instructors also develop recipes, plan menus and purchase food for the school or restaurant they work at.

Tips for massage therapist San Diego to give wonderful massage therapy in San Diego

Sustaining pleased and calm customers is essential for an effective career as a massage therapist. While many customers will feel entirely at ease receiving a massage, others may find it a bit more intimidating for a variety of reasons. Anxiety may make it difficult for a customer to completely appreciate the service you’re delivering, so here are some suggestions for calming their worries.

Talk with them.

Excellent communication skills are essential both during and before the treatment. Anxious customers are frequently worried because they don’t know what the therapy will include, so remember to give yourself enough time to do a thorough consultation. Clarify in-depth and how much they should anticipate from the treatment. Information such as brochures or flyers can be helpful in explaining the items that will be used and any follow-up treatments that may be advised. Inquire for your client to see if they have any pains, headaches, or past injuries, and reassure them that all massages may be customized with varied pressures. If you’re going to use a cream on their skin that could cause an unusual sensation (such as tingling), make sure they know what to expect. The more information a customer has regarding the massage, the more at ease they will be.

Listen

While this may appear to be a no-brainer, being able to listen and completely comprehend your client’s requirements and expectations will guarantee that you provide a great service that is tailored to them. Allow them to feel seen by expressing their demands back to them just to make sure you understand. Massage therapy is a direct experience, so help them feel listened to. This will increase their faith in you and convince them that they are in good hands.

Be trustworthy and competent.

A jittery customer will want confirmation that you know what you’re doing. From the minute your customer walks into the clinic, you should exude confidence. Make a professional first impression by greeting them cordially and with plenty of eye contact. If a customer is nervous merely as they’re having a terrible day, ensure you divert any negative energy away from yourself so it doesn’t impact your attitude. The customer will grab on your vibe and begin to feel the same way if you’re comfortable and pleased.

Create a peaceful atmosphere.

To ensure your customer experiences as comfortable as possible, provide a quiet, clean, and pleasant environment. You can accomplish this in the room with low lighting and background, so don’t ignore that a warm smile and polite talk before the massage may help to soothe a client’s anxiety. Clarify things they’re being cared about from the moment they walk in the door: talk to them to distract them from their worries and reduce any processing period before the massage to a minimum. While they’re sitting, it’s also a great idea to have some beverages ready.

Remove the risk of humiliation.

Be explicit about your clinic’s underwear procedure before the massage; this will assist avoid any potential humiliation if a customer is unfamiliar with the standard etiquette. Figure out whether the client has any specific difficulties with their lower back or groyne area, since the style of underwear they are wearing may prevent you from providing a successful treatment. Giving the customer plenty of warning and time to prepare can help to alleviate any anxiety.