Secret Confessions of a Direct Response Marketing Pro

I’m going to go out on a limb and say something that may surprise you.

Everyone out there is either selling a product or service. No surprise there. But even those who are not in sales or marketing in any fashion actually are. Here’s why. Everyone out there has to ‘sell themselves’ in order to convert their ‘wants/desires’ into reality.

For example, if you are unemployed you would polish up your resume and send it off to prospective employers. If you think you deserve a promotion due to performance or tenure than you would have to convince your employer to see things in your eyes. Same goes for a pay raise. If you are a child and you want a toy you have to make a compelling argument why. Many more examples could follow but there is no room or time to expound.

Assuming you agree with what I am saying thus far, I’ll move into the meat and potatoes of this ezine article. Let’s look at one item in particular that has proven effective time and time again for anyone involved in direct response sales and marketing.

The Good ‘Ol Fashioned Stress Ball

Today, millions of people stuck in cubicles around the world will pick up one of these little babies and squeeze them repeatedly until the sudden onset of work-related tension they experienced subsides. As you can imagine, this happens repeatedly throughout the day for many folks who work in high stress-related environments. Without putting much thought into it, examples (you may call them prospects if you like) include those working in:

• customer service
• in-bound and outbound call centers
• telemarketers
• accountants
• executives in any industry
• computer programmers
• internet marketers
• and anyone who works on commission or sits behind a desk

What does Facebook®have in common with stress relief balls?

Those who are fortunate enough to make a living from a job that has little stress cannot escape the innate human response attached to squeezing a stress ball. Not so much because the act of squishing something is fun. No, I’m more interested in the psychological effects of the act itself.

Because the mere act of playing with it breaks up the monotony of the workday, it can become quite NATURAL for you to reach for a squishy stress relief ball any time the urge presents itself. And for those who get bored with their work quite often this can be many times.

How many times have you found yourself playing computer solitaire when no one is looking or checking your Facebook®page on company time? Most people are guilty of succumbing to acts like these.

And this leads me to the secret weapon the best direct response marketers and sales professionals use to their advantage: By giving away branded promotional items that beg to be “touched” or “played with” the amount of impressions created from the item are priceless. What you have is a silent salesperson working on your behalf without any of the added cost – and a reliable means of advertising that beats the cost-per-impression rates of any T.V. or radio commercial, magazine or newspaper print advertisement. That’ not my opinion; it’s a FACT.

Put your advertising on auto-pilot

All successful advertising has the same thing in common: consistency ultimately yields compliance. Remember the last time you went to watch the game at a sports bar and you were blanketed by a healthy mix of Budweiser commercials, Budweiser bucket specials, Budweiser coasters, Budweiser banners…you get the point. By the time the waitress came around you were ordering a bucket of Buds even though you drink imported beer.

Same goes for the stress relief balls – or any other promotional product that affords some sort of utility for the recipient. Your message, logo, name, contact info – whatever it is – gets subliminally implanted into their subconscious each and every day they see it or use it that the next time they need whatever you are selling they know exactly who to call. That promotional magnet with the pizza parlor’s number on it works the same way, as does that wall calendar with your realtor’s mug on it.

It’s almost as if stress relief balls and other highly effective promotional products put your advertising on auto-pilot so you can spend more time getting other things done.

P.S.Now you are aware of something the average sales person or marketer in your field overlooks. Now is the time to help your customers relieve their stress – and meet your quota – by leveraging this marketing weapon in your favor. And who knows… you might just get that elusive pay raise just for telling your boss another one of your brilliant ideas.

P.P.S.Just print this page out. It’ll show you actually did some research. But make sure to cut off the P.S. wording or you can kiss that raise goodbye.

How to Know Market Direction

One of the most important things you must know before buying any stock is the direction of the general market. 90% of all stocks go UP in a general bull market and 90% of all stocks go DOWN in a major bear market.But how do you know why even the so-called “good” ones go down when they haven’t lost their value. Sales, profits, everything remains the same yet these stock decline in price.Your broker or financial planner won’t tell because almost none of them have been taught this simple technique. You can check it out yourself.In the newspaper Investors Business Daily there is published several times each week the IBD Mutual Fund Index. Look at the 200-day Moving Average dotted line. When the direction of that line is going up it is a bull market. When the direction of that line turns down as it did this past July it is a bear market. Very simple.This index is made up of 24 large mutual funds. They own hundreds if not thousands of different stocks. This dotted line that is computed every day is composed of those thousands of stocks. From the direction of the dotted line it clearly indicates a bull or a bear market.This is a very long term signal and is not for short term trading. It is ideal for retirement and college plans. The inexperienced investor does require any knowledge of fundamental or technical trading techniques.It is advisable for those not following the IBD Index when buying any stock, ETF or mutual fund there should be an open stop loss order placed immediately. With mutual funds it will have to be a mental stop where the investor keeps track. The most any prudent investor is willing to lose is about 10%. He might risk more, but that is up to each individual. Don’t rely on any broker to protect an account.Once a market starts down it begins to feed on itself. Buyers hunker down and slowly disappear. The prudent investor will look at his portfolio statement carefully every month. If any mutual fund goes down more that the set amount he has decided upon (maybe 10%) he should call his broker and all that money transferred into a money market account.Money market funds do not pay much, but even if the amount is zero percent at least the money is being secured while waiting for the next buying opportunity.All investors and even day traders should be aware of general market direction as it will aid in establishing equity positions.

How to become a culinary instructor

Do you love cooking and want to share your passion with others? A culinary instructor is a person who trains others in cooking techniques as well as how to properly prepare dishes using skills like knife use, menu planning etc. Becoming a culinary instructor may seem hard, but its actually not that different from becoming a chef, wearing his fancy chef coats and waist apron (usually a waist apron with pockets to keep important tools in).

Here is a guide as to how to become a culinary instructor:

Take classes: This might be the most important part of being a culinary instructor; taking classes from professionals in the industry. You should take courses on proper knife skills, food safety management, and more. This way you have all of the knowledge necessary before beginning your career as an instructor.
Get certified: To become an official chef or cook, you have to get certified. With this comes a lot of responsibility and hard work, but it’s completely worth it when you finish.
To become an instructor for a school or business after completing all necessary courses, contact them directly. There usually aren’t any special requirements to become an instructor in most places besides having proper credentials from recognized bodies.

It is important for potential employers that you are knowledgeable about current food trends and safety standards around food preparation as well as being able to teach skills effectively through demonstrations and hands on learning experiences before they will consider hiring someone with not much experience under their belt. In order to keep up with changes in the culinary arts industry there may be times when you need to think about taking refresher courses or completing additional training to enhance your abilities in an area you may feel needs improvement.

Culinary instructors not only teach students how to prepare delicious dishes but also teach them the basic skills and other skills that are needed to become an effective cook. Culinary instructors also develop recipes, plan menus and purchase food for the school or restaurant they work at.