Advantages of Direct Linking For Affiliates

For many computer users interested in becoming involved in Internet marketing, namely affiliate marketing, they are stymied by the chore of creating their own web page or website to link to their affiliate’s site. A landing page is used by those seasoned affiliates that are well-versed in writing code and have great success guiding would be purchasers on to the target site via links on their specially created landing page. But is a landing page really necessary? Many new affiliates are conflicted because there exists another way of leading online customers to the target for purchase without investing the time and money necessary in creating that individual, fully functioning site. Direct linking is being used by some affiliate programs interested in directing traffic in an efficient way, without the knowledge and know-how needed for website design.

In order to create your own website, it is necessary to possess at least a working knowledge of HTML. A beginner could take a month or more to learn enough of about simple programming in order to get a semi-decent site together and up and running. With direct linking, that same beginner could begin making commissions in a quicker fashion with help of tutorials about PPC direct linking that are often offered free or at a minimal charge when joining up with an established affiliate marketing program. Pay-per-click (PPC) direct linking uses the same URL twice. The target site’s URL is used as a display URL in the affiliate advertisement and the destination URL as opposed to sending the viewer first to the affiliate marketer’s specially designed landing page for a pre-sale attempt.

This PPC direct linking, in essence, skips the middleman (middle site), sending viewers on to the target site to spend their money on the product or service offered. This is an excellent way to introduce a novice to affiliate marketing. Admittedly, the cost per click does not always exceed the commissions, yet in order to gain a working knowledge of anything new, it is often beneficial to start simply at first. As with most things in life, the more time and knowledge invested can mean more profits. However, making profits now, while learning how to make larger profits later just might not be the worst case scenario for most people. Direct linking can provide the beginnings of what, with more knowledge and know how, could be a lucrative new side career for those looking to try affiliate marketing now.

Marketing Writing – How to Write an Article That Captures Your Target Audience

If you’re new to article marketing or wondering why your articles aren’t bringing you more business, it could be that there are a few things you might consider when you write your articles that could bring you better results. Here are a few ideas.

1) Address the article to exactly the target market you want to attract.

Don’t be afraid to start out with something like, “moms of preschool children”, “owners of businesses with five or fewer employees”, or “CEO’s of retail chains. It’s better to get your information directly to those you want as clients than to make your article so general that no one sees that it is directed at them.

2) If you can, include your target market in the article title.

This makes it clearly directed at the readers you want to attract, and makes it more likely to come up in a search by a member of that market.

3) Consider keywords.

Take the time to do research about the keywords that your target market might be searching for. Write some articles based on those keywords. Sprinkle relevant keywords into your other articles. When you’re writing articles, it can feel like a real annoyance to have to take the extra time to research keywords. You may wonder if doing this is authentic. It is authentic as long as you aren’t using trickery, or attempting to mislead people through the use of keywords. As long as the keywords are relevant to what you are writing about, you’re in integrity. It’s smart marketing to boost your readership results by using those keywords your target market is actually looking for.

4) Talk about the problems your target market suffers from.

Provide solutions to those problems. Become a resource. Show them possibilities they would never have considered themselves. Illustrate your unique problem-solving capabilities. Don’t be afraid about “giving away the store.” Prospects will still need your help to implement the solutions.

5) Know your target market.

Address them directly. Understand their needs, concerns, and emotions. Don’t exploit your knowledge, but do address their situation with respect and tact. Show that you understand and appreciate their dilemma, and also have ideas and solutions for them.

6) Showcase your depth of expertise in your articles – without being a “show off”.

Demonstrate that you’ve worked with all sorts of variations of their issues. Don’t be overbearing. Subtlety is important here. You don’t want to come across as a “know it all”, so there is a fine line. Use all the finesse you can muster and keep it light handed.

Article marketing is a wonderful marketing writing strategy. Take the time to incorporate these ideas, and you will increase your results.

Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.

Reach More Customers With Direct Marketing

Direct marketing, including direct mail, telemarketing and email marketing, is the most traditional and cost effective form of advertising. While television and radio advertisements have the ability to bring in a lot of business, they are expensive and cannot target an ultra-specific audience. Direct marketing, however, has the ability to focus on a specific group of people and present them messages tailored distinctively for them.Direct marketing encompasses the traditional method of direct mail, as well as telemarketing. Email marketing is also a very low cost method of advertising that is sent to consumers directly. In an effort to cut down on waste and build a customer base, direct marketing requires a significant amount of research. Defining your target audience will help you streamline your message and send materials directly to those folks, instead of blanketing a region with the same, generic message. This research is an ongoing process, and should be constantly tweaked as a result of the response you receive.The goal of direct marketing is simple: Turn people into customers through a series of advertisements that peak their interest. Peaking their interest can be a challenging task. Direct mail can be seen as “junk mail” and thrown out before it is even fully read. How often have you received “junk mail” and thrown it out before reading it? Think about what it would take for a piece of direct mail to grab your attention and cause you to read it. Put those characteristics into your direct mail. In order to grab the attention of a perspective customer, you must make your direct mail stand out. Use a simplistic, yet eye-catching, design and copy that is compelling and inspires the reader to take action.It is easy to send out a mass email or mass direct mail campaign that encompasses a wide area of people with a picture of your product and it’s price. However, this is not the most effective way of direct marketing. Research must be done to tailor your advertisements to a select group of people. Let’s say you’re in the electronics business. About 150 of your clients and people who give feedback either in-store or online are people who regularly buy surround sound speakers. Shouldn’t your message to them specifically target their interest in surround sound speakers? Finding a group of people who show interest in a particular product makes it easy to craft a direct mail or email advertisement that peaks interest and inspires people to become either first-time or repeat customers.The next time you are trying to figure out how to reach more people and increase your bottom line, consider the proven effective strategies of direct marketing. Putting time and effort into the proper research to craft an advertisement that is compelling will surely pay off in the long run and significantly increase your profit margin.