Marketing Writing – How to Write an Article That Captures Your Target Audience

If you’re new to article marketing or wondering why your articles aren’t bringing you more business, it could be that there are a few things you might consider when you write your articles that could bring you better results. Here are a few ideas.

1) Address the article to exactly the target market you want to attract.

Don’t be afraid to start out with something like, “moms of preschool children”, “owners of businesses with five or fewer employees”, or “CEO’s of retail chains. It’s better to get your information directly to those you want as clients than to make your article so general that no one sees that it is directed at them.

2) If you can, include your target market in the article title.

This makes it clearly directed at the readers you want to attract, and makes it more likely to come up in a search by a member of that market.

3) Consider keywords.

Take the time to do research about the keywords that your target market might be searching for. Write some articles based on those keywords. Sprinkle relevant keywords into your other articles. When you’re writing articles, it can feel like a real annoyance to have to take the extra time to research keywords. You may wonder if doing this is authentic. It is authentic as long as you aren’t using trickery, or attempting to mislead people through the use of keywords. As long as the keywords are relevant to what you are writing about, you’re in integrity. It’s smart marketing to boost your readership results by using those keywords your target market is actually looking for.

4) Talk about the problems your target market suffers from.

Provide solutions to those problems. Become a resource. Show them possibilities they would never have considered themselves. Illustrate your unique problem-solving capabilities. Don’t be afraid about “giving away the store.” Prospects will still need your help to implement the solutions.

5) Know your target market.

Address them directly. Understand their needs, concerns, and emotions. Don’t exploit your knowledge, but do address their situation with respect and tact. Show that you understand and appreciate their dilemma, and also have ideas and solutions for them.

6) Showcase your depth of expertise in your articles – without being a “show off”.

Demonstrate that you’ve worked with all sorts of variations of their issues. Don’t be overbearing. Subtlety is important here. You don’t want to come across as a “know it all”, so there is a fine line. Use all the finesse you can muster and keep it light handed.

Article marketing is a wonderful marketing writing strategy. Take the time to incorporate these ideas, and you will increase your results.

Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.

How Automated Lead Generation Systems Can Prevent Network Marketing Failure

Many network marketing companies feature high quality products, solid support systems and compensation plans that have allowed savvy marketers to achieve financial independence while working from the comfort of their own homes. The network marketing industry has been experiencing tremendous growth since the 1960s and in all likelihood will continue this growth trend for many years to come despite the dismal economic environment.

Although the following statistics are few years old, they are still relevant. Data compiled in the 2004 US Census Bureau shows that 19.5 million Americans are self-employed, and their numbers are steadily increasing. Between 2003 and 2004, the number of self-employed grew by 1 million (about 4.7%). Generally, these businesses account for 70% of all US businesses and generate annual receipts exceeding $887 billion. Since 2004 this trend has undoubtedly increased. Current economic instability is forcing people to realize that the concept job security is antiquated and they are desperately seeking alternative ways to produce income.

Individuals who choose network marketing to achieve entrepreneurial success have tremendous advantages in comparison to conventional business models. The primary advantages are low start-up and operating costs. Just about anyone can literally start a network marketing business in a matter of minutes and run it on a shoestring budget.

However, there are forces present in the network marketing industry that tend to mitigate those advantages and make it difficult for many network marketers to achieve the success they seek. Many of the core marketing techniques for sales lead generation that have been the mainstay of the network marketing industry for decades are outdated and not nearly as effective as they use to be. However, they are still widely promoted and practiced throughout the industry. Some of techniques to which I am referring are:

  • 3-Way Calling
  • Cold Calling
  • Warm List Marketing (chasing friends, family, and co-workers)
  • 3 Foot Rule (bothering strangers about a business opportunity)
  • 1-On-1 Presentations
  • Drop Cards
  • Memorizing Phone Scripts
  • Buying Opportunity Seeker Leads
  • Directing Prospects to Replicated Websites
  • Wrestling With Prospects Over Phone
  • Throwing House Parties
  • Giving away free product samples
  • Giving away free sales aids (Audio Tapes, CDs, Brochures)

The main reason why these techniques are ineffective is because they are simply not efficient in terms of both labor and cost for consistently generating sales compared to more effective direct response marketing methods. Yet they remain popular with many network marketers because they are relatively easy to understand and implement.

Individuals who manage to achieve success with these methods are working much harder than is actually necessary. So what are the most effective marketing methods for achieving a high degree of success with network marketing?

By harnessing the power of fully automated direct response marketing systems, methodologies, and relationship building protocols anyone can achieve phenomenal success in network marketing with relative ease. Discover how to assemble an automated sales machine consisting of:

  • Targeted Advertising – focus advertising efforts on people most likely to purchase goods or services
  • Lead Capture Pages – automatically capture prospects’ information and expose them to information designed to induce sales
  • Pre-Sell Pages – Familiarize prospects with a product or service and provide a unique selling proposition
  • Autoresponder Messages – systematically expose prospects to messages designed to educate them about you and your business
  • Video – incorporate video into web pages and messages to enhance the absorbsion
  • Blogs – create a web log or online diary about your business, marketing experiences and select personal information to build credibility and provide content for search engines that results in a steady stream of free web site visitors

Once these components are setup, tested and activated either of the following two scenarios will automatically occur depending on what is being sold and the nature of the business.

  1. Prospects will make purchases without any direct contact with the seller.
  2. Prospects interested and eager to make a purchase will contact the seller to obtain minor clarification before making a final purchase decision.

Building an automatic sales machine consisting of at least a lead capture page, pre-sell page and an autoresponder message series will require time, effort and monetary expense. However, the time, effort and expense is far less than you may think due to powerful and inexpensive productivity tools and services that are available. To learn more about how easy it can be to create your own fully automated sales machine, please refer the resource information below.

Efoods Global in Depth Review – Multilevel Marketing Opportunity

Founded and directed by Steve Shenk, Efoods Global(EG) is a provider of packaged, low moisture and high nutrition foods directly to the costumer. The company is a source of high-quality foods that could be used daily or easily stored for years. Let’s take a deeper look into this opportunity.

Presenting a wide variety of food products, Efoods Global’s focus is on affordable, nutritious and delicious products. In our turbulent and unpredictable times, it is fairly easy for the average “Joe” to understand the importance of food availability and reserves. Food being one of the few vital daily needs, give Efoods Global product a strategic position. The company lets you taste 12 servings of their foods for free as an introduction to their business opportunity.

As a home based business opportunity, EG relies on their Independent Business Owners (IBO) success. EG earnings plan could be complicated to explain in a few words, but basically they organized the full structure on four trees, namely: enrollment tree, team commission tree, preferred customer tree and the most powerful essential life code tree. The enrollment tree can be as many persons you like; it is your first step when you enroll in the business. The team commission tree is a binary tree, just two legs directly below you and can be infinitely deep, and it is the team where your residual income is generated. The preferred customer tree and their purchases function as an extension of you and your purchases in the enrollment tree. Finally the essential life code tree is where your essentials IBO(eIBO) reside, this is the source or your success on Efoods Global.

Their compensation plan is based on a binary structure of the team commission tree. Efoods Global give you a 10% commission on the sales volume of the under-performing leg. The plan itself is a smart design and a fabulous success tool. The earnings come from four different directions and those directions are subdivided in nine different ways. There are 3 methods available to earn for active IBO’s and all 9 methods available for active eIBO’s. You’ll be ranked according to your enrollment tree with five different titles, bronze, silver, gold, emerald and diamond. From bronze to diamond as your ranking gets higher the company offers bonuses and performance based rewards for specific achievements. As any other multilevel marketing opportunity your earnings will depend on your skill set and individual effort.

Having at their side such products, business structures and a superb compensation plan, Efoods Global is a magnificent multilevel marketing opportunity by itself. Having said that, it is also important to let you know all of this doesn’t make you a profitable home based business. When you become an enrolled member, you need a system able to produce a sustained stream of prospects to build up your four different trees. Marketing using traditional methods such as radio, TV and newspaper can be out of reach for new entrepreneurs. Online methods instead are quite affordable and convenient to handle from the comfort of your home.

You can find the proper coaching and mentoring for the online methods by visiting [http://www.myonlineb.com].

Antonio Pineiro. Electronic engineer and IT specialist has decided reorient his live as home based business owner. Antonio is a coach for internet entrepreneurs and for people willing to bring their traditional business into the new and exciting internet world. Antonio resides on beautiful Vancouver Island, British Columbia, Canada. Antonio strongly believe in the success of motivated people willing to commit time and effort on training and supported by the right coaching methods.