Reach More Customers With Direct Marketing

Direct marketing, including direct mail, telemarketing and email marketing, is the most traditional and cost effective form of advertising. While television and radio advertisements have the ability to bring in a lot of business, they are expensive and cannot target an ultra-specific audience. Direct marketing, however, has the ability to focus on a specific group of people and present them messages tailored distinctively for them.Direct marketing encompasses the traditional method of direct mail, as well as telemarketing. Email marketing is also a very low cost method of advertising that is sent to consumers directly. In an effort to cut down on waste and build a customer base, direct marketing requires a significant amount of research. Defining your target audience will help you streamline your message and send materials directly to those folks, instead of blanketing a region with the same, generic message. This research is an ongoing process, and should be constantly tweaked as a result of the response you receive.The goal of direct marketing is simple: Turn people into customers through a series of advertisements that peak their interest. Peaking their interest can be a challenging task. Direct mail can be seen as “junk mail” and thrown out before it is even fully read. How often have you received “junk mail” and thrown it out before reading it? Think about what it would take for a piece of direct mail to grab your attention and cause you to read it. Put those characteristics into your direct mail. In order to grab the attention of a perspective customer, you must make your direct mail stand out. Use a simplistic, yet eye-catching, design and copy that is compelling and inspires the reader to take action.It is easy to send out a mass email or mass direct mail campaign that encompasses a wide area of people with a picture of your product and it’s price. However, this is not the most effective way of direct marketing. Research must be done to tailor your advertisements to a select group of people. Let’s say you’re in the electronics business. About 150 of your clients and people who give feedback either in-store or online are people who regularly buy surround sound speakers. Shouldn’t your message to them specifically target their interest in surround sound speakers? Finding a group of people who show interest in a particular product makes it easy to craft a direct mail or email advertisement that peaks interest and inspires people to become either first-time or repeat customers.The next time you are trying to figure out how to reach more people and increase your bottom line, consider the proven effective strategies of direct marketing. Putting time and effort into the proper research to craft an advertisement that is compelling will surely pay off in the long run and significantly increase your profit margin.

What is 3D Mail and How You Can Use it to Increase Your Direct Mail Success

What is 3D Mail?

When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it 3 Dimensional. It can be a box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure chest, or one any one of thousands of items.

Why Does 3D Mail Get Such Huge Returns??

What would you do if you HAD to make your next mailing work? What if you could only mail ONE letter and if you didn’t get a response you would, quite literally, be beheaded?

- Gary Halbert

Why does 3D Mail get such huge returns for those who use it? First and foremost, do you really care why it does? Every great direct mail guru will tell you it really doesn’t matter why anything you test works, what matters is testing one scenario verses another and using the one that perform better… and we’ve never heard of a direct mail expert who doesn’t advocate at least testing 3D Mail.

If Your Mail Doesn’t Get Opened and Read It Can’t Be Successful

One of the biggest advantages of direct mail is how easy it is to measure and test one campaign verses another and measure your response rate and your ROI. The fact is we’ve never seen a single test in which 3D Mail didn’t increase the response rate. The question then becomes, does the improved response warrant the extra expense. With that said, let’s continue with our discussion of why 3D mail outperforms the same mailing without the 3D item.

Turn Your Mail into ‘A-Plie’ Mail

Good housekeeping did a survey to find out what’s the first thing people do when they get home from work. They found that the first thing they do is open their mail! And guess what? They open it over their trash can!

You, and Me, and Everyone Else, Opens Their Mail the Same Way… They put their mail into piles… at least in their mind.

The first pile is the “C” pile. You don’t want your mail to end up in the “C” pile. The “C” pile screams to the recipient, “I’m Junk Mail. I’m from someone you don’t know, trying to sell you something you don’t want.” Often “C” pile mail ends up in the trash can without even being opened. If it does get opened most of the time your message never even gets out of the envelope.

The “B” pile is the “Well I guess I ought to open it pile”. The best you can say for “B” pile mail is that it’s better than being in the “C” pile. But you still have a huge obstacle to overcome. No one is excited, eager, curious or inquisitive when they open “B” pile mail. If you’re mail is in the “B” pile and you have a great headline you might have a chance of getting a response.

The “A” pile is where you want you’re mail.

That’s mail that says to the recipient “YOU GOTTA OPEN ME!”

Let’s say you went to the doctor he said he wanted you to have a biopsy on some skin tissue and let’s assume one of your parents died from skin cancer. So the doctor tells you that you’ll get the results in the mail in a couple days.

Now, you come home from work and get your mail from the mail box and you see a big manila envelope from “Skin Test Laboratories”. Do you even get into the house before you open it? Probably not. That’s the kind of response you want your mailing to have. You want your client, customer, patient, member, or prospect to be so curious that they can’t wait to rip your mailing piece open right away.

Direct Email Marketing – Why Publish an EZine?

Direct email marketing is one of the many business that makes Internet so great. One especially effective way to use it is through having your own ezine or newsletter. With an ezine, you can write for a couple of hours a week and make a full time income.

Basically, having an ezine business model entails that you periodically send out an email newsletter to your subscribers. One really great thing about this is that you don’t even have to send out the messages manually, you can automate the entire process with an email autoresponder. The autoresponder will even send messages on specific days that you designate.

Even better, as an ezine publisher, you don’t even have to have a product to sell to make money. You can make a very nice living recommending the products of others and getting a commission from them. It isn’t uncommon to make thousands of dollars after sending an email that takes 5 minutes to write in which you recommend another persons products. Using direct email marketing will make you easy money.

In addition, not only can you easily have the benefits a publisher of a conventional print newsletter enjoys without having to kill dozens of trees, you can also rapidly spread your expertise and marketing influence to your base of subscribers as an ordinary individual from the privacy of your home.

In other words, there is no need to invest in expensive printing equipment, or hiring a staff which is going to do nothing but cause a lot of stress and waste a lot of your precious time.

If you want to start an ezine, all you really need is a an autoresponder subscription which will allow you to automate the process of sending emails, as well as ensuring that most of your emails are delivered in this era of spam emails gone wild.

So if you don’t want to create your own product, there is still hope for you to have a successful Internet business. Creating a product is always an option, but there is more than one way to skin a cat. By using direct email marketing and publishing an ezine, you can make money without needing to promote your own products. And who wouldn’t be interested in working less than 10 hours a week and pulling in a full time income?